The journey of Richinnovations’ media wing is a testament to creativity, innovation, and a relentless passion for storytelling. What began as DreamsLiveMedia has grown into a full-fledged creative powerhouse, now known as Story Bank Studios. This transformation, culminating in the rebranding of 2022, reflects a commitment to redefining media production and delivering unparalleled value to clients across diverse industries.
The Beginning: DreamsLiveMedia
In the early days, DreamsLiveMedia was conceived as a creative extension of Richinnovations, aiming to bridge the gap between impactful storytelling and innovative media production. The media wing was established to provide high-quality commercials, photoshoots, and video production services to clients looking to elevate their brand identity.
DreamsLiveMedia’s mission was clear: to capture moments, stories, and visions through a creative lens that resonated with audiences. The media wing quickly gained recognition for its knack for delivering projects with a unique blend of creativity and technical expertise. Over the years, DreamsLiveMedia became synonymous with vibrant storytelling and flawless execution.
The Rebranding: From DreamsLiveMedia to Story Bank Studios
By 2022, the team realized it was time for a transformation. The name DreamsLiveMedia, while reflective of its origins, no longer encapsulated the breadth of services and storytelling capabilities the media wing had grown to offer. To better align with its vision and evolving market demands, the media wing underwent a strategic rebranding and emerged as Story Bank Studios.
The new name—Story Bank Studios—was chosen to highlight the studio’s core strength: creating, curating, and delivering impactful stories. Whether it’s a commercial, a brand video, or a photoshoot, the focus remains on crafting narratives that leave a lasting impression.
This rebranding wasn’t just a change in name; it represented a renewed commitment to creativity and innovation. Story Bank Studios positioned itself as a versatile media production house capable of handling everything from conceptualization to execution, ensuring that every story told had both artistic flair and strategic impact.
Milestone Projects: KIMS Hospital and Beyond
Among Story Bank Studios’s standout achievements was its collaboration with KIMS Hospital, one of Kerala’s leading healthcare institutions. The commercial for KIMS was not just an advertisement but a carefully crafted story that resonated with the audience on an emotional level. By showcasing the hospital’s commitment to care and innovation, the media wing set a new benchmark for creativity and production quality.
In addition to commercials, Story Bank Studios expanded its expertise to include model photoshoots, product photoshoots, and brand campaigns. From capturing the essence of a product to portraying the confidence of a model, the team’s versatility and attention to detail became its defining traits. Each project was approached with a fresh perspective, ensuring that the final output aligned perfectly with the client’s vision.
The Vision of Story Bank Studios
Story Bank Studios was built on the foundation of turning ordinary ideas into extraordinary stories. Its offerings now include:
- Commercials and Corporate Videos: Crafting visually stunning and emotionally engaging advertisements for brands across sectors.
- Product and Model Photoshoots: Creating compelling visuals that elevate products and individuals, helping brands shine in a competitive market.
- Brand Storytelling: Developing narrative-driven content that communicates a brand’s values, vision, and mission.
- Animation and Creative Video Production: Leveraging animation and innovative video techniques to captivate audiences and convey complex ideas with simplicity.
With a dedicated team of creative professionals, Story Bank Studios is not just about producing content; it’s about creating experiences that connect with audiences on a deeper level.
Notable Clients and Impact
Beyond KIMS Hospital, Story Bank Studios has worked with an array of clients, spanning industries such as healthcare, fashion, retail, and FMCG. The team’s ability to understand diverse client needs and translate them into engaging visual narratives has been key to its success.
From high-end jewelry commercials to concept-driven social media campaigns, Story Bank Studios has proven its expertise in delivering projects that drive both brand visibility and business results. The studio has also collaborated with emerging brands, helping them carve out a niche in highly competitive markets.
The Future: Pushing Creative Boundaries
As it moves forward, Story Bank Studios envisions a future where storytelling continues to evolve. The studio is investing in cutting-edge technology, expanding its creative team, and exploring new forms of storytelling, including augmented reality (AR) and virtual reality (VR) content.
Story Bank Studios aims to be a trusted partner for businesses in Kerala, the UAE, the UK, and beyond, helping them build meaningful connections with their audiences through the power of stories. With a strong foundation, a talented team, and an unyielding passion for creativity, the future is bright for Richinnovations’ media wing.
