Every business sector wants its website to reach the top of Google Search results. In order to achieve, manipulate your website linking pattern to focus PageRank to important pages rather than linking to useless pages that may diminish your website’s rank.
A new strategy of SEO works on creating a meaningful site architecture so that it is accessible to the site visitors to reach all important pages.
PageRank sculpting is a process of stopping ranks from flowing to useless pages. Hence it is important to understand the useless pages that degrade your ranking signals & optimize your pages for potential customers.
To hide the unnecessary links from Google and achieve the PageRank sculpting goal, there is a method called the Cloaking Links Method. It defines showing one page to Google & another page to user’s which will eliminate all the ranking issues to an extent.
This increases maximum site performance. Initially designing a better site architecture stimulates the ranking of your site. Make your website easier to visualize starting at the home page from link to link through the site. The inner pages that attain links have higher PageRank than other pages.
Every webpage that matters is
self- dependent rather than depending on the homepage and stands on its own. Explore more ideas through Digital Marketing/SEO and brand your website rank in the top position.