Advertising on LinkedIn can help your business attain a strong professional audience. Not only are LinkedIn members influential, they even have twice the buying power of the typical web crowd. LinkedIn Ads are usually not the natural choices for pay-per-click campaigns for many businesses; and instead they are most directed towards Google Ads or Facebook Ads.
The following are some of the unique feature and updates of LinkedIn advertisement that makes it exceptional when compared with other common social media platforms.
1. Features of LinkedIn Ads as Compared with Google and Facebook Though Google and Facebook platforms unquestionably have mass appeal and even have larger audiences, LinkedIn Ads has certain special benefits that will help certain brands meet their unique business goals. Doing LinkedIn ads can help your business reach a more profound and professional audience. This means that LinkedIn members are influential and they also have twice the purchasing power of an average web crowd.
2. Recent updates in LinkedIn Advertisement In addition to that, a recent update on the LinkedIn’s advertising platform has added new tools to the LinkedIn marketer toolbox making it a sharper targeting options as well as objective-based advertising for easy customer reach. This will now help advertisers run campaigns around clearly defined goals, like brand awareness, lead generation, engagements etc.
3. Unique Advertisement characteristics of LinkedIn Ads However, it should be noted that LinkedIn ads are a bit more expensive than the normal ads run on other social media platforms like Facebook, Instagram, or Twitter. But the best part of running your ads on LinkedIn is that the LinkedIn self- advertising is perfect for Business to Business (B2B) marketers thirsty for results because of the specific type of audience they can reach.
These latest trends in LinkedIn advertising are followed by several digital marketing companies in Kerala. Richinnovations, an SEO expert in Kerala is one such company and is one of the leading digital marketing consultants in Kerala. In addition to digital marketing they also provide SEO services in Kerala and are probably the best branding company that provides professional SEO services in Kerala. They also provide specialized SEO packages in Kerala and are probably the best SEO specialist in Kerala at the present time.