Google is expanding its feature of Business communication in Search and Maps to messaging on mobile websites. This is a vivid opportunity for businesses to receive messages and respond from across the globe.
As a part of its effort to help brands provide better customer support to all kinds of Business, it is a new initiative to integrate Business messages directly with their customer service platform. A highly flexible and enterprise-level communication to exchange messages over Google.
Business messaging is a feature that was first started to roll out via Google My Business and then expanded to Google Maps. It is a comprehensive messaging solution to improve connection through Business Messaging to Google on Android devices or Google Maps app on IOS.
Branded companies manipulate it to sell products and respond to the FAQ with new smart replies, visual product carousels, and unique welcome messages. Companies like Woolworth, Walmart, and MyGov have already integrated the platform of customer service with new business message features, especially during the COVID-19 pandemic.
Furthermore, Business Messages will soon be elevated on mobile websites so that businesses can add customers quickly. A highlighting communication tool to facilitate messages directly from the company website with an automated response.
It is an intelligent live connection agent where customers can promptly message a brand from within its site. Companies are able to rectify statistics over time, the number of clicks on the message button, number of calls, and shared messages. The feature is currently available in the English language which will be expanded in the near future.
Since messaging is an optional feature, enterprises who are disinterested can paralyze the application of receiving messages.